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Disruptive Strategy Co.
Practices
Industries
How We Work
Casework
The Baseline
Insights
About
Start a conversation
Practices
Industries
How We Work
Casework
The Baseline
Insights
About
Start a conversation
Business Development Nunzio Bruno 3/7/26 Business Development Nunzio Bruno 3/7/26

Why Your Business Has Outgrown Its Structure (And What to Do About It)

One entity under one roof works until it doesn't. Here are the signs a growing business has outgrown its structure and what to do about it.

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Business Development Nunzio Bruno 3/5/26 Business Development Nunzio Bruno 3/5/26

The Liability Time Bomb Sitting Inside Your Entity Structure

A manufacturer with eleven years of growth was personally exposed and didn't know it. Here is how entity structure creates hidden liability and how to close the gap.

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Money, Business Development Nunzio Bruno 3/4/26 Money, Business Development Nunzio Bruno 3/4/26

You Are Almost Certainly Underpriced (And Here's How to Know for Sure)

Most owner-led businesses charge less than the market will bear. Here is how to tell whether you are underpriced and what to do once you know.

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Money, Business Development Nunzio Bruno 3/3/26 Money, Business Development Nunzio Bruno 3/3/26

You're Probably Leaving 20% on the Table and Calling It a Pricing Strategy

An $8M fabrication shop was absorbing every cost increase. This post shows how weak pricing strategy quietly leaves 20 percent of profit on the table.

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Business Development Nunzio Bruno 5/30/23 Business Development Nunzio Bruno 5/30/23

Your Small Business Guide To Staying Profitable In Uncertain Times: 2023 Edition

Strategies for staying profitable through inflation and economic uncertainty, told through the story of one small business owner working the problem.

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Business Development, Change Management Nunzio Bruno 5/18/23 Business Development, Change Management Nunzio Bruno 5/18/23

Can Your Business Keep Up? Customer First Disruption & Innovation

Small service and retail businesses can compete on customer-first innovation. Here is where to start when you know something in the business has to change.

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Business Development Nunzio Bruno 5/16/23 Business Development Nunzio Bruno 5/16/23

Use QuickBooks (or whatever you're using to keep track of your financials) to make better business decisions!

How to use QuickBooks, or whatever system tracks your financials, to build better forecasts and make sharper business decisions.

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Business Development, Change Management Nunzio Bruno 12/8/19 Business Development, Change Management Nunzio Bruno 12/8/19

Monday Memes Ch 3: Baby Yoda & Burn Out

A lighter look at burnout through this week's meme, with a question about whether you are playing a finite or an infinite game in how you work.

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Business Development, Strategic Planning Nunzio Bruno 12/3/19 Business Development, Strategic Planning Nunzio Bruno 12/3/19

Just Cause > Your Current Mission Statement: The Infinite Game

A look at Simon Sinek's The Infinite Game and why a just cause gives a business more direction than a typical mission statement.

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Business Development Nunzio Bruno 10/28/19 Business Development Nunzio Bruno 10/28/19

Monday Memes Ch 2: Easy Wins

Buying domains feels like progress, but is it? This post separates easy wins that feel productive from the work that actually moves a business forward.

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Strategic Planning, Business Development Nunzio Bruno 7/29/19 Strategic Planning, Business Development Nunzio Bruno 7/29/19

How To Make Better Business Decisions

Strategy is a word that gets overused. This post argues for focusing on making better decisions and shows how to do it.

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Business Development Nunzio Bruno 5/20/19 Business Development Nunzio Bruno 5/20/19

Stop Taking Bad Business Advice

Lessons from mentoring startups and judging pitch competitions on how to filter out bad advice and move your business forward.

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Business Development Nunzio Bruno 5/6/19 Business Development Nunzio Bruno 5/6/19

Vet Your Next Business Idea Before You Launch

Before the website and the logo, decide what the business will actually do. Here is how to vet a new business idea before you launch.

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Communication, Business Development Nunzio Bruno 4/29/19 Communication, Business Development Nunzio Bruno 4/29/19

It's Time To Up Your Marketing Game

Why marketing automation and marketing technology deserve attention in every growing business, and how to start using them.

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Business Development Nunzio Bruno 4/8/19 Business Development Nunzio Bruno 4/8/19

Best Business Books For Real Growth

A curated list of favorite business books for owners who want real growth, shared in honor of World Book Day.

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Business Development Nunzio Bruno 3/19/19 Business Development Nunzio Bruno 3/19/19

Looking to grow? Time to put on your business development hat!

Every owner is also a business developer. Here is how to approach business development deliberately while you are still delivering the work.

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Business Development Nunzio Bruno 2/19/19 Business Development Nunzio Bruno 2/19/19

Thinking In Straight Lines To Grow Your Business

The shortest path between two points is a straight line, and the same is true of growth. Here is how to plan your next move more directly.

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Business Development Nunzio Bruno 2/8/19 Business Development Nunzio Bruno 2/8/19

Small Business Marketing Mini Series Part 3: Build Your Marketing Plan

Part three of the small business marketing series pulls everything together into a marketing plan with clear, measurable goals.

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Business Development Nunzio Bruno 2/6/19 Business Development Nunzio Bruno 2/6/19

Small Business Marketing Mini Series Part 2: Personal Branding Mindset

Part two of the small business marketing series covers the personal branding mindset every solo owner needs as the face of the business.

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Business Development Nunzio Bruno 2/5/19 Business Development Nunzio Bruno 2/5/19

Small Business Marketing Mini Series: It's time to get serious about your marketing!

The first part of a small business marketing series on why self-promotion matters and how to start taking marketing seriously.

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