The Baseline

Start from what's real. That idea is the foundation of the firm, and The Baseline is where we share the method, our research, a weekly decision and the tools that grow out of client work.

The Method

Four steps sit behind every engagement and every course we teach.

Research

The Owner-Operator Benchmarks draw on the actual books of the companies we work with.

The Decision

Every week, we work through one real owner decision from start to finish.

Insights

Our articles on pricing, margin, growth and day-to-day management go back to 2016.

Tools

Baseline OS and the Decision Memo tools let you apply the method on your own.