Are you reading enough? Or, listening if you’re like me and are addicted to Audible’s subscription service. I always end up buying more credits! (My goal is 50 books a year. Love listening to stuff at 1.5x - 2x speeds.) In honor of World Book Day coming up on the 23rd of this month, I thought this would be a great time to share a few of my favorite business books.
And, just a note. While all reading is super important what I mean here with this post is immersing yourself in the books and resources that are designed to move you forward on your entrepreneurial journey. Although it is arguable that the Game of Thrones series is actually more of a business and political series of texts than it is a fantasy series...chew on that for a minute or two.
The great thing about reading is that it opens you up to perspectives, ideas, and mentorship that you might not have on a daily basis. Especially if you’re early in your business building or are a solopreneur. It can be tough to get out from under your to-do list and project management software to get into a book even when you know it’ll be a worthwhile investment of your time and attention. Let’s assume that you are carving a bit of time out to listen or read. Then the question is what should you be reading. I can’t force you to make time in your schedule to work on growing your knowledge and expertise but I can point you to a few of my favorite business books. Books that will help you grow by supporting your business growth efforts, sales, and help you prioritize what you’re doing in your business so that you can work more efficiently towards your business goals.
Here is my list of the 4 best business books I’ve read over the last few months or so.
1. “Never Split the Difference: Negotiating As If Your Life Depended On It” by Chris Voss. Chris Voss is a highly celebrated and revered retired FBI hostage negotiator turned consultant. He breaks down the high stakes negotiating skills that he’s helped to shape for the FBI for your everyday benefit. His goal is to help you be more persuasive in your professional and personal life and I’d say he nails it. The book helps you hone your emotional intelligence and intuition as well as gives you real and practical exercises/principles to practice that will help you be a more effective communicator. If you are looking for a little more support when it comes to in-person or online sales, negotiating (literally anything), making big purchases, or just to get better buy-in from teammates then this book is definitely for you.
2. “Crushing It! How Great Entrepreneurs Build Their Business and Influence - and How You Can Too” by Gary Vaynerchuk. If you’re reading this blog then it’s a safe bet to say that you probably know who Gary Vee is. Gary is an amazing entrepreneur, advisor, and master of all things marketing. He truly understands how to build messages and content that will inspire people to take action and teaches you how to do it in your business with this book. This book is a manual for maximizing your outreach and engagement in the current social/online environment. It’s absolutely a must read whether you have a business or are thinking about building one. This book is a great mix of theory and practical action for a growing brand that I think should be a requirement for any business.
3. “This is Marketing: You Can’t Be Seen Until You Learn To See” by Seth Godin. Seth Godin is another super influential voice in the marketing community. Though it’s another marketing book it’s very different from the Gary Vaynerchuk one mentioned above. Where Gary’s is a manual for navigating the most relevant social platforms and in this book, Seth Godin spends a lot of time helping you get clear about the people you want to communicate and engage with. You’ll also get insight on how to position your offerings and build trust with the communities you are trying to serve. This is a very customer/consumer-centric book that drills down to help you understand that you need to be clear about how you can help the people you care about better help themselves.
4. “Thinking in Bets: Making Smarter Decisions When You Don’t Have All the Facts” by Annie Duke. As someone who really likes getting into the nitty-gritty of decision making and using concepts from fields like statistics to think through problems, I was instantly drawn. Annie Duke does an awesome job of breaking down making complex decisions into thinking in a series of bets. She seamlessly translates her experience and success in the professional poker world to real world everyday entrepreneurial applications. She uses examples from business, sports, and her experience as a business consultant to teach you the tools you can use to help navigate uncertainty and make better decisions consistently. I loved this book and it’ll definitely be one of my favotires for years to come because she does an awesome job of framing how most people make decisions, react to uncertainty, and the biases that get the best of us sometimes.
These are four of my favorites right now. If you’re at a crossroads or are looking for a little support right now as you’re building a business then hopefully one of these will help. I tried to pick four that didn’t have too much overlap and that reinforce the real skills that you need to build a business that will last. If you’re still with me here and are struggling to find the time to consume this content I would encourage you to think about all the places you have in the day that don’t require uninterrupted attention. Things like commutes to work, washing the dishes, and hitting the gym are great times to pop on an audiobook and get your learning on.
If you do check any of these out, I’d love to know what you think of them. Let me know what you liked, didn’t like, or if it was helpful. I’d definitely curious to know how you apply what you learn in your business! Feel free to find me on social, shoot me an email, or just leave a comment here.