“The essence of strategy is choosing what not to do.” - Michael Porter
There is no better way to start this post or a Monday morning than with a with a quote from famed Harvard Business Professor and Strategist, Michael Porter. This is a great quote because it applies to established or more mature businesses that are focusing on allocating resources for the week at a macro level as well as to the new solo entrepreneur who is firing up GMail for the first time Monday morning and trying to decide which thread needs responding to first.
Short (and most likely true) answer is none of them.
Monday mornings are my favorite time of the week and here’s why. They are great for setting intentions, making plans and getting your desk ready for all the epic activity that’s going to come. Monday’s also provide the interesting opportunity to decide what not to do. Choosing what not to do is important because, regardless of the size of your business, it forces you to decide on the most mission critical actions that will move the needle forward in your business. We all have constraints that we are dealing with so making deliberate choices around how you allocate resources in any given day, week or quarter is important. Long term winging-it is always a losing strategy. It also helps to keep you from diluting what makes your brand special by trying to be too many things to too many people.
I’m sure you wouldn’t have to think long and hard to find enough work to fill a 100 hour work week. But, would all of those 100 hours be efficient? Value-adding? Activities that will support the direct growth of your business? Or, would you be playing in your CRM trying to decide the perfect amount of data fields when you don’t have any data to input yet be what’s going to drive more people into your pipelines and dollars through the door?
Don’t get me wrong, I appreciate a tidy and well managed customer relationship management system as much as the next sales driven professional but at some point the diminishing marginal utility on your administrative activities will catch up with you.
With today’s post I want to offer you six actions you can take right now to start building momentum on the week and to help you decide which actions are worth the investment towards making this week count.
1. Close on something.
You don’t have to be in sales to finalize a deal or a sale. Before you hit full on Monday triage mode after an inbox ignored through the weekend take a look at your to-do list. Is there a conversation that needs to happen, an order that needs to be filled, a proposal to be followed up with? Sealing any deal helps to start to build momentum and honestly feels pretty good!
2. Rearrange your tasks.
Front-loading your responsibilities with all the easy stuff can actually be a negative thing because you are eventually dreading doing the not-so-easy stuff later. You’ll start to procrastinate and get distracted. Moving your lists around and reordering them in a way that mixes the heavy and the light lifting will also help keep you motivated and moving through the rest of the day.
3. Stop focusing on Inbox Zero.
I can honestly say that for a while I was little obsessed with my email inbox. (I think a part of me still is but, it’s that part is getting smaller by the day). While effectively communicating is crucial to help you start to the week of with a bang it’s not going to magically make you more successful - and it’s a distraction. Streamline your notifications so that you aren’t getting texts, app updates, desktop alerts, or any other notifications and focus on the important stuff in Actions 1 and 2 above. I’m not saying ignore your inbox but I am saying learn to identify the stuff that needs an immediate response from everything else. (No, not everything needs an immediate response!)
4. Take on a new project or two.
Everyone is busy or at least they think they’re busy. You are no exception. Saying yes to help out with a project or taking on a new project can help set your productivity gears in motion. Doing this accomplishes a few things: you are continuing to prove your value as a resource to the people you serve and you will have to deliberately allocate the scarcity of your time a little smarter. Showing colleagues, co-workers, clients, etc. that you can be counted on and that you are willing to jump into something new always has the potential to create new opportunities for success.
5. Get your prep-work done!
Just because you have a meeting on Wednesday doesn't mean that you should wait until Wednesday morning to prepare for it. That’s what everyone else is going to be doing. If you have some time today do it now. The work you do today will be more researched and prepared than anything you might rush to come up with - no you don’t work “better” under pressure. It will also help take some pressure off of your task lists and schedule. If you haven’t already, working to shift your mindset to one of investing time and not spending it will start to pay off immediately. Better prepared means more efficient, more professional, and a better chance for you to be recognized for being awesome by not wasting people’s (boss’/client’s/stakeholder’s) time.
6. Read something.
If all else fails today make sure you take some time to work on bettering yourself. It can be professionally, intellectually, emotionally, or even spiritually. Invest some time in learning a new skill or sharpening ones that will help you create the week that you want for yourself. If you are an entrepreneur take some time to work on the parts of running a business that you might not be too strong in. I find that happens a lot with regards to getting the most out of a small business's financials. There are tools and websites that are all about helping you grow as a professional - this blog included!
Hope these six actions help you drill down and figure out what’s not worth doing. As a business builder and grower your primary responsibility is to deliver the best experience possible to your customers and then after that it’s to figure out the work that will best bring in more of those customers. When you’re firing on the most important cylinders doing good work for great people it won’t be hard to build up a little momentum.