Hi! I'm Nunzio Bruno, the founder of The Disruptive Strategy Co., and I have spent almost a decade as a professor teaching business strategy to college students (including MBA's) and business owners all over the country.

It's my mission to help you make better business decisions so that you can create and sustain the growth you want in your business. 

Have you ever read a really great business growth article or heard a great business story and think to yourself: 

  • How can I apply this to my business? 
  • Is my business the right size to think about business strategy? 
  • What are the tactics or actions to actually make my business grow? 
  • I tried a SWOT analysis once and it didn't work. 
  • I'm too busy running my business to think about strategy. 

Whether you like it or not your business is executing a strategy. Strategy is about choosing what to do and, equally  as important, choosing what not to do.  As an entrepreneur you are pouring your heart, your time, your money, and sometimes even your relationships into your business. Wouldn't it be nice to know that every choice you make is a deliberate and measurable attempt to grow your business? 

How This Site Will Help You Create Better Business Strategy

Strategy, whether it's labeled as: deliberate, emergent, Blue Ocean, competitive, or business is currently an uncharted landscape. Sure, you have a few big names like Porter and McKinsey leading the way but they play in businesses and dollars that most of us won't ever get to experience. They talk about strategy from the perspective of the "firm" dealing with issues of "allocative efficiency" and "market wide phenomena".

That's not you. 

This site is committed to demystifying strategy so that you can systematically make better decisions and to grow your business everyday. That means I am taking strategy out of classrooms and boardrooms and making it available to anyone trying to build a business - of any size. I'll do my best to leave out the corporate jargon and buzzwords so that I can deliver earnest strategy concepts that you can take action on right away. 

Think about the last time you had to make a choice in your business. Did you wing it? Did you think about how your competitors would respond? Your customers? Did you know what market or industry you are actually competing in? It's in answering these questions, and a whole lot more, that you will find opportunities to differentiate and create so much awesome value that you can't be ignored/replaced. 

Learning how to apply the concepts of strategy, using the right tools, and creating the right actions will position your business to get the biggest return out of your resources. It's about using all the "stuff" in your business to create as much value and capture as much profit as possible. 

We cover not just the how to create strategy, but how to get good research, make better decisions, and execute in your business as well. 

Introducing the Disruptive Strategy Co. Newsletter!

When you jump into the community you are among fellow Disruptors. Entrepreneurs and business owners who are choosing to think about their businesses in new ways and without constraints. It's also the online home for everything I teach about how to create better strategy for your business. I've been working in management consulting and as a professor for the better part of ten years. I spend lots of time combing through academic papers and corporate strategic plans pulling out all the best strategy nuggets for you. 

Building a business is tough. But the community here is committed to helping you overcome the bumps and bruises of entrepreneurship so you can spend more time doing what you really love - serving your customers and earning a living. 

There are three-ish main parts of the Disruptive Strategy Co. site: 

Blog is where you'll read about tactics, tips, tricks, and breakdowns of creating and implementing strategy. You'll get resources to help you work on building the skills and knowledge to earn sustainable growth for your business and not just work in your business. 

Disruptive Strategy Co. Newsletter, is an email that goes out every week that showcases the latest and greatest that the strategy world has to offer. It's also an opportunity for me to share all my favorite tools and resources so that you can work to build your business in a more deliberate way. 

COMING VERY SOON - Disruptive Strategy Podcasts and Courses, are where you and I will get to chat. On the podcast you'll hear support and advice for questions and concerns from entrepreneurs like you trying to build their businesses. In the courses you will get an opportunity to get more focused and intense training to help you really dial in a strategy that works for you.  

The best way to get each access to each of these as they come out is to join the other entrepreneurs in our community with your email below.

About Nunzio Bruno

Hi again. It's Nunzio Bruno here. I've been working to help businesses develop and implement strategy, as well being a business professor, for the better part of a decade. I've had the opportunity to do some strategy work for LEGO and a few other big name companies. I've also contributed to some pretty interesting places like: Executive Forum Magazine, Personal Branding Magazine, Nathan Hanagan’s Building Digital Empires Blog, Wealth Pilgrim and Financial Samurai. Even authored a weekly column in The Boston Globe for a stint with a weekly readership of over 120,000.

Teaching is part of my identity. I don't want anyone to go through some of the early experiences I had in the business world.  Teaching people to build better businesses is important to me because I've been on the receiving end of a business that had no strategy, no mission, and provided no real value. It was not fun. 

My passion is to help you build businesses and help you build solid strategy foundations. Building businesses that are sustainable, businesses that scale, and that help provide a life for you while you are providing value.

 I also know that there are only so many hours in the day so if you stick around I promise to keep putting only the most important information in front of you.

The very best part (this one is for me) is I get to keep being a "Sage on the Stage" but instead of talking to a class or a client I'll be talking to you!

If you want to get my best stuff on growing your business, enter your email in the form below.